The New Software

QéQ: How is software development progressing in Brazil?

WFDA: Companies use numerous methodologies to aid in their projects, such as "MPS-BR (CMMI)" for improving software production quality, "Scrum" for agility and results, and "PMP" for organization and control. However, given the major economic instability caused by various factors, such as the decline in oil prices leading to a crisis in the sector that affects the entire market, Brazilian companies, including those developing software, will need to plan new technology investments more carefully and create a new model to sustain significant process changes. It is crucial to constantly validate strategies and embrace digital transformations, directly investing in the use of intelligent information.

QéQ: How do you see the future development of software companies?

WFDA: Over time, global trends have been influencing new guidelines in the Brazilian software industry, encouraging innovation in products and services to meet market demands, as traditional platforms no longer provide the same competitive advantages as before. For example, new solutions like "BPM" (Business Process Management) software monitor each step of business processes, identifying bottlenecks, signaling necessary adjustments, reducing losses, and improving operational performance in real-time. We also have "BI/Analytics" (Business Intelligence), which is still not widely used by small and medium-sized businesses in Brazil but generates valuable insights through reports and dashboards containing strategic information from "simple" indexations. Additionally, we must not forget smartphone development, which enhances mobility and speed in results, cloud computing, which ensures security and accessibility, and the "Internet of Things," which promises to connect vehicles, cameras, sensors, and other devices to generate intelligent information without human intervention.

QéQ: How do you see the expansion of Brazilian professionals in the field of information technology?

WFDA: Professionals need to continuously update their skills and invest in training on tools that utilize the technologies mentioned above. They must also stay increasingly aligned with the strategic objectives of the organizations they work for.

QéQ: What is the outlook for software production and information technology services for the international market?

WFDA: The Brazilian software market currently represents about 2.5% of the global market. Over the past ten years, it has been growing in external sales, creating new business opportunities in the international market. This expansion leads to new types of competition, the need for adaptation to different regions, and compliance with foreign regulations. Innovative solutions are emerging to overcome these barriers, broadening and facilitating new market transactions.

QéQ: What technological paths should companies follow to improve their operations and strategies?

WFDA: It is essential to define a strategy for analyzing business information to extract data that provides competitive advantages in the market. According to Gartner Group, by 2017, approximately 70% of successful digital business models will be based on processes deliberately designed to evolve according to consumer needs. Once the correct strategy is defined, implementing a "BI" tool aligned with a "BPMS" tool can yield results in the medium term, positioning these companies for prominence in the coming years. Finally, to remain visible in the digital world, it is vital to invest in digital marketing—whether through social media, email marketing, sponsored links, or SEO.